African American Film Critics Association (AAFCA) is an invaluable and important organization within the film community. More important, the AAFCA Seal of Approval provides a true gauge of quality films reviewed by the organization’s well respected critics. We were pleased to receive the AAFCA seal on our release of “NINA.”
SEAL OF APPROVAL
The African American Film Critics Association (AAFCA) ‘Seals’ identifies entertainment content that merit special attention for their representation of African American themes and imagery. AAFCA seals are given to entertainment content slated for TV, Theatrical and Cable release based on criteria that gauge the following: Sexuality | Language Violence | Drugs and alcohol use | Cultural/Historical relevance.
Films are vetted by a select committee within AAFCA.
With buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. Studies show that African American consumers respond positively to in-store advertising and place strong importance on supporting film titles that reflect their history, culture and traditions. More than 68% of all African Americans go to the movies and an equal number buy home entertainment properties. The AAFCA Seal of Approval will help your title find a home with this population segment.
We at the African American Film Critics Association value the privacy of our web site visitors. We hope that the following statement will help you understand how the African American Film Critics Association collects, uses and safeguards the personal information you provide us on our web site, www.aafca.com (“Site”):
The African American Film Critics Association’s Information Collection and Use Policies:
To gain access to this website’s services, you may be asked to provide your e-mail address, address, your first and last name, and other information. It will always be your choice whether to provide us with your personal information, and when you do so, you are giving us permission to use the information to provide you with information about our services. For example, if you decide to purchase something from The African American Film Critics Association, you may get an e-mail confirming the status of your purchase. We will also use your contact information occasionally to send you an e-mail that, among other things, may inform you of new products or other services that we may be offering. If at any time you would like to stop receiving such messages from the African American Film Critics Association, or update any of the information you have given to us, please use our Contact email form.
The African American Film Critics Association may also use different technologies, such as cookies, to passively collect information. The information that we collect might include the type of Web browser that you use, the date and time you visit the Site, your Internet Protocol (IP) address (a unique identifier automatically assigned to your computer when you log onto the Internet), and the address of the website you visited before coming to this Site. We may combine this information with the identifiable information that you provide. This information will usually be used to (i) analyze and monitor consumer and customer activity; (ii) promote and support the African American Film Critics Association services; and (iii) improve our website. If you do not wish to accept cookies, the “help” selection on your browser’s toolbar will likely tell you how to prevent your browser from accepting cookies, how to have the browser alert you when you receive a new cookie, or how to disable cookies altogether. If you disable cookies, however, you may not be able to take advantage of all of this website’s features.
As a general rule, the African American Film Critics Association will not sell, rent or loan your personally identifiable information to others for advertising or similar purposes. The African American Film Critics Association will only disclose the information as needed to provide requested services. For example, if you register and pay for a product or service through this website, then your credit card information will have to be provided to a credit card processor and authenticator for payment purposes. The African American Film Critics Association may also disclose personal information in response to law enforcement activity, to enforce its contracts or property rights, or when required by law. Information we collect may also be transferred in connection with the sale or merger of the company or any division or business line of the company to which the information relates. If we hire any third-parties to perform services relating through the Site, then we will require them to protect your personal information in the same way that we do. Any deviation from this general rule must be approved by the board of directors of the African American Film Critics Association.
Security:
The African American Film Critics Association intends to use commercially reasonable means to protect the integrity of its Site and the confidentiality of the personal information that you provide. While we consider online security a priority, we cannot provide absolute assurances against, and will not be liable for, any breaches of confidentiality due to system failures or unauthorized access by third parties.
Who Should Use this Site?:
We intend this site for use only by individuals who are 18 years of age or older and we will not knowingly collect personally identifiable information from anyone under the age of 18. If you are not at least 18 years old, please do not submit any information to the African American Film Critics Association. Scope of Policy/Links: This policy only applies to this Site. From time to time, we may include on our Site links to other web sites. The African American Film Critics Association is not responsible for the operation or collection of any information from any web site operated by any third parties. For relevant information about the privacy practices of these other web sites, please refer to their privacy policies.
Updating this Policy:
Our business and the laws that regulate us change from time to time, and we reserve the right to change this policy. If we do change this policy, we will post the revised version on this site. Any information that we collect now will be used consistently with the privacy policy in effect at the time of use. This privacy policy was last updated on December 16, 2015.
Contacting The Dove Foundation:
If you have any questions about this Privacy Policy, the privacy practices of the African American Film Critics Association, or your dealings with the African American Film Critics Association, you can contact us at: African American Film Critics Association 324 S. Beverly Dr. Ste. 136 Beverly Hills, CA. 90212
What is the AAFCA Seal of Approval?
The AAFCA Seal of Approval identifies films that merit special attention for their representation of Black (this includes content relevant to people of African ancestry). An AAFCA Seal is a distinction is given to films slated for release via TV, Theatrical, Cable and Streaming.
How can the AAFCA Seal be used?
The AAFCA Seal can be used as an end-cap product display at retail or in any advertising connected with the sale of your film title. Any additional use must be pre-authorized in advance of contract by an authorized representative of the African American Film Critics Association.
How does it work?
Simply submit a secured link of your film, along with a complete synopsis to aafcaseal@aafca.com. Please allow 10-14 business days for a response. Once approved, a “Seal” kit will be electronically sent to you.
What types of films are considered for the Seal?
Any genre of film is can earn AAFCA’s Seal of Approval. This includes drama, comedy, action and documentary. The AAFCA Seal is not issued for short films.
What’s the submission process?
All films submitted are reviewed by a 5-person panel comprised of journalists and academics who are part of the AAFCA organization. Titles that earn the AAFCA “Seal of Approval” must meet certain quality standards that include, but it not limited too appropriate Cultural/Historical relevance and balanced display of Sexuality, Language, Violence and the use of Drugs and Alcohol.
Is there a cost to apply?
There is no cost to apply, however, AAFCA does charge a nonrefundable fee of $5,000.00 its Seal of Approval license.
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